Social Media Strategy
Timeless Glow Aesthetics
Building a consistent and elevated digital presence to increase brand visibility, drive engagement, and convert followers into bookings across Instagram and Facebook.
Strategy:
Enhance brand visibility and trust by creating a consistent, polished social media presence that aligns with the studio’s offerings, seasonal promotions, and customer lifestyle.
Execution:
Lead ongoing Instagram and Facebook campaigns tied to seasonal services, promotions, and key booking periods.
Create and manage monthly content calendars that align with business goals and evolving client interest.
Design branded post and story content that highlights services,
results, and client transformations.Monitor engagement metrics and continuously refine strategy to maximize reach and performance.
Share before-and-after results, skincare tips, and promotional spotlights to build trust and drive conversions.
Results:
Consistently increase engagement and visibility during high-priority booking windows.
Drive appointment inquiries through strong calls to action in posts and stories.
Reinforce client loyalty and brand recognition through an elevated and trustworthy online presence.
Social Media Strategy
Lake Shore Country Club
Driving member engagement through content planning, branded visual storytelling, and real-time event coverage tailored to a private club audience.
Strategy:
Establish a strong, consistent digital presence that keeps members informed, celebrates club culture, and encourages participation in events and activities.
Execution:
Planned and scheduled weekly Instagram content including stories, reels, regular posts, and video to maintain a vibrant social presence.
Captured photos and videos at events and around the club to provide authentic, real-time highlights.
Wrote engaging, on-brand captions customized to the purpose and target audience of each post.
Featured recurring content like staff spotlights, behind-the-scenes previews, and weekly event overviews.
Created branded “This Week at Lake Shore” graphics to highlight upcoming programming and deadlines.
Tracked performance metrics (likes, shares, reach) to evaluate
content effectiveness and refine posting strategy.
Results:
Doubled average Instagram likes by optimizing post timing and creative direction.
Increased awareness of events and club offerings through clear, consistent weekly content.
Strengthened club identity online through recognizable branding and community-focused content.
Social Media Strategy
Bentley University Student Clubs & Organizations
Expanding student engagement across campus by crafting visual content strategies, promoting events, and growing Instagram presence for multiple clubs and programs.
Strategy:
Create a consistent and engaging social media presence for Bentley clubs and student-led programs by focusing on branded visuals, event storytelling, and growth-driven posting. Target student interests to increase visibility, attendance, and long-term participation.
Execution:
Designed promotional materials and branded flyers tailored to each organization’s tone (e.g. climbing, music, product testing).
Captured original photo/video content at events to boost real-time and recap engagement.
Managed Instagram accounts by building weekly content calendars, posting stories, and tracking performance.
Developed unique visual themes for each group to maintain brand identity while improving reach.
Promoted events and programs through countdowns, spotlight features, and bold call-to-action graphics.
Results:
200%+ increase in Instagram followers for the Bentley Climbing Club.
100% follower growth in one month for the Converse Testing Program.
Generated waitlists for climbing events and hosted the most successful open mic night in years for WBTY Radio.
Increased cross-campus awareness and membership across all supported orgs.
