Turning Data Into Direction
Pure Solutions
Overview
Pure Solutions relied on Google Ads to generate leads for tick & mosquito, organic lawn care, and deer services during a critical seasonal demand period.
My role focused on analyzing campaign performance, identifying opportunities for improvement, and providing strategic recommendations that helped optimize lead generation, improve efficiency, and support revenue growth.
The Challenge
Highly seasonal demand window
Competitive local search landscape
Multiple service lines requiring distinct targeting
Premium-priced organic services competing against lower-cost alternatives
Need to maximize performance within a limited advertising budget
The challenge wasn't simply generating leads. It was understanding what was driving results, identifying areas for improvement, and helping the business make informed decisions about future investments.
My Role
Provided ongoing analysis and strategic recommendations through:
Google Ads performance analysis
Keyword trend evaluation
Budget pacing analysis
Geographic performance reviews
Competitive research
Conversion tracking analysis
Monthly and on-demand reporting
Campaign optimization recommendations
I served as the bridge between campaign data and business decisions.
The Approach
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I looked beyond clicks and impressions to understand what was driving meaningful business outcomes.
Tracked conversion performance across services
Identified trends in lead generation and customer demand
Evaluated campaign efficiency and return on investment
The goal wasn't more data. It was actionable insight.
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Through ongoing analysis, I developed recommendations to improve campaign performance.
Evaluated keyword effectiveness
Monitored geographic targeting performance
Identified opportunities to improve lead quality
Flagged areas of inefficient spend
Recommendations were based on patterns in performance rather than assumptions.
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Reporting wasn't treated as a monthly summary.
It became a tool for decision-making.
Developed monthly performance reports
Monitored budget utilization and pacing
Analyzed competitive activity and market trends
Presented findings and recommendations to support future campaign decisions
The focus was helping stakeholders understand not just what happened, but why.
Impact
Contributed to campaigns that generated 690+ conversions
Supported efforts that produced $100K+ in attributed sales
Helped identify opportunities that contributed to a 30% increase in lead generation
Provided ongoing performance insights that improved campaign efficiency
Delivered reporting that informed advertising and budget decisions
What This Project Shows
Marketing analytics
Performance reporting
Data interpretation
Strategic recommendation development
Turning marketing data into business insights
This project demonstrates my ability to translate complex performance data into clear, actionable recommendations that support growth and improve marketing decision-making.
Campaign Performance Analysis
Tick & Mosquito Campaign Performance
