Website & App Development at Lake Shore Country Club
Member-Facing Website
Enhancing member engagement and content discovery through web strategy focused on audience interest, navigation, and centralized communication.
Objective:
Increase visibility and participation in club programs by surfacing timely, relevant, and branded web content members could easily access.
Strategy:
Identified priority interest groups (e.g., bakery, film club) and developed dedicated landing pages to drive deeper engagement.
Redesigned online menu navigation to simplify UX and reduce friction for common user actions.
Consolidated announcements into a central “Club News” section to improve member communication and reduce information gaps.
Ensured brand consistency and clarity across all web content by applying a unified tone, visual style, and structure.
Maintained ongoing content refresh cycles to reflect evolving club offerings and seasonal updates.
Result:
Boosted digital engagement with high-interest areas like the bakery and film club, increasing page traffic and visibility
Improved navigation experience led to a smoother information journey and fewer repeated member inquiries
Drove measurable increases in event attendance by surfacing timely and relevant program information
Created a scalable, branded website experience that elevated communication and supported ongoing member engagement
Website & App Development at Lake Shore Country Club
Member-Facing App
Driving real-time mobile engagement through branded content, event promotion, and cross-department coordination.
Objective:
Reinforce event awareness, drive app usage, and strengthen brand alignment in mobile interactions with members.
Strategy:
Redesigned the app’s menu section to improve layout, simplify navigation, and enhance graphic readability for better user experience.
Developed tailored graphics and PDFs to promote high-impact offerings (e.g., seasonal events, bakery, dining specials).
Uploaded timely updates such as operating hours and program changes to keep members informed on the go.
Aligned visual content with brand tone and event themes for consistent cross-platform messaging.
Collaborated with department leads to ensure mobile content reflected accurate, up-to-date club priorities.
Result:
Increased app engagement during promoted event periods (e.g., Sunday Night Kids’ Activities, special dining events)
Improved member experience by reducing communication delays and making key content, such as dining menus, more accessible and visually appealing
Strengthened mobile usability through cleaner layout and enhanced readability of in-app graphics
Supported brand trust by delivering reliable, cohesive content across digital channels
>
After
Before
PDF Insert
Website & App Development at Lake Shore Country Club
Employee-Facing App
Empowering service teams through centralized, branded menu resources designed to improve consistency, enhance member experience, and reduce training time.
Objective:
Equip staff with accurate, easy-to-navigate digital tools to deliver a more informed and consistent member experience.
Strategy:
Uploaded complete menu details including pricing, item descriptions, and seasonal availability.
Included allergen, dietary, and special fact content to help staff tailor service to member preferences.
Created a clear, accessible tool that served as a go-to reference for both new and existing staff.
Result:
Streamlined onboarding and reduced training time by providing a centralized digital reference.
Supported member satisfaction by enabling staff to answer menu questions quickly and accurately.
Helped maintain consistent service standards across all dining locations and shifts.
