Advertising at Pure Solutions
Tick & Mosquito and Organic Lawn Care Google Ad Campaigns
Launch targeted, early-season ad campaigns that generate high-quality leads for tick, mosquito, and organic lawn care services ahead of peak summer demand.
Objectives:
Oversaw Google Ads performance for Tick & Mosquito Control and Organic Lawn Care during early-season demand window.
Increased brand visibility and sales through intent-based keyword targeting and geo-specific ad strategies.
Created monthly and on-demand performance reports with insights on budget pacing, keyword trends, location targeting, and competitor activity.
Delivered strategic recommendations that informed campaign adjustments and improved overall ROI.
Accomplishments:
Drove 690+ conversions and generated $100K+ in sales across both campaigns in 4 months.
Achieved a 30% increase in lead generation compared to the previous year.
Improved click-through rates and lowered cost-per-lead through ongoing keyword and copy optimization.
Strengthened brand awareness and positioned services as top-of-mind solutions during early spring demand.
