Digital & Print Communications for Lake Shore Country Club
Event Flyers
Delivering visually engaging, brand-aligned event collateral designed to drive participation, unify club messaging, and support omnichannel communication.
Objective:
Support member engagement and event turnout by designing promotional flyers that were adaptable across platforms and consistent with club identity.
Execution:
Designed flyers for recurring and seasonal events tailored to member demographics and tone of event.
Incorporated core branding elements (logos, colors, fonts, and key messaging) to maintain consistency.
Customized design approach for each flyer while maintaining visual cohesion across the library.
Optimized layout for multiple uses: print handouts, website graphics, app banners, and digital signage.
Collaborated with departments to ensure timely delivery and alignment with programming goals.
Strategy:
Create a scalable flyer system that visually differentiates events while adhering to brand standards, ensuring clarity, aesthetic appeal, and strategic alignment across print and digital media.
Outcome:
Developed a flexible design system that improved promotional consistency, enhanced recognition across club channels, and contributed to stronger turnout and member anticipation for events.
Digital & Print Communications for Lake Shore Country Club
Brochures
Centralizing communication across departments to streamline planning, reduce confusion, and improve early sign-ups.
Objective:
Help members stay informed and engaged by producing a monthly club brochure that consolidated all key programming and updates.
Execution:
Led content coordination with golf, racquets, pool, dining, and events departments.
Designed a branded layout with visual hierarchy for quick scanning.
Included monthly calendars, dining hours, and special events in every issue.
Repurposed content for app, email, and on-site print materials.
Ensured every version remained brand-aligned and easy to navigate.
Strategy:
Implement a unified calendar format that presents club offerings in a way that is both digestible and visually appealing, increasing visibility and planning ease.
Outcome:
Improved member participation, reduced last-minute inquiries, and provided staff with a reusable template that streamlined communication month over month.
Digital & Print Communications for Lake Shore Country Club
Booklets
Creating engaging, branded resources that enhanced seasonal experiences and family participation at the club.
Objective:
Use themed content to drive excitement and deepen the club experience for families and seasonal event attendees.
Strategy:
Develop fun, audience-specific booklets that were aligned with brand voice and designed to engage members before, during, and after events.
Execution:
Produced bakery menus, kids’ activity books, and event-themed handouts.
Created layouts with seasonal branding and high readability.
Added coloring pages, puzzles, and interactive elements for kids.
Contributed to quarterly publications by supporting layout and proofreading.
Maintained a consistent visual style across all booklets.
Outcome:
Boosted family engagement, enhanced the club’s event experience, and created reusable assets that helped reinforce a warm, community-oriented brand.
Digital & Print Communications for Lake Shore Country Club
Recipe Cards
Extending club experiences beyond events through branded, practical take-home keepsakes.
Objective:
Give members a tangible, on-brand reminder of their event experiences while delivering value they could use again and again.
Strategy:
Design laminated recipe cards that reflect the quality of club events, with clear instructions and thoughtful visual presentation.
Execution:
Created step-by-step recipes with brand-matching design elements.
Laminated cards for reuse in home kitchens.
Tailored cards to the specific event (e.g., holiday baking class, family dinner).
Balanced functionality with a polished, gift-like finish.
Outcome:
Improved member satisfaction and event memorability through creative takeaways that reinforced the club’s hospitality and attention to detail.
