Analyst Relations at Zeta Global
Analyst Briefing Book
Positioning Zeta in competitive markets through analyst insights, strategic market mapping, and executive engagement tools.
Summary:
Created a comprehensive deck to guide Zeta’s analyst engagement strategy and inform internal stakeholders on how to approach conversations with key analysts from firms
like Forrester, Gartner, IDC, and 451 Research.
Strategic Value:
Consolidated insights on 30+ analysts to support market mapping and competitive differentiation.
Aligned internal messaging to analyst perspectives and category trends.
Equipped executives with intelligence to better position Zeta in ownable market spaces.
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Analyst Relations at Zeta Global
Analyst Alert
Helping teams stay informed and aligned by turning complex analyst research into actionable insights that support messaging, content strategy, and market awareness.
Summary:
Designed and launched a recurring internal newsletter to deliver clear, actionable takeaways from analyst reports to the marketing, sales, and product teams. The newsletter served as a strategic resource to keep teams aligned on market trends, competitor movements, and emerging technologies.
Strategic Value:
Strengthened internal alignment by sharing relevant analyst perspectives across departments.
Informed messaging, campaign planning, and product discussions with timely, easy-to-digest insights.
Enhanced organizational awareness of industry trends such as AI adoption, personalization, and consumer trends.
