Menu Development at Lake Shore Country Club
Strategic Kid’s Menu Redesign
Enhancing family dining through rotating themed menus, age-targeted activities, and a UX-focused redesign that deepens engagement and encourages repeat visits.
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Reviewed the single-page menu format and gathered informal feedback from food & beverage team, servers, families, and other colleagues.
Identified a lack of visual engagement, limited activity space, and missed opportunities to cater to different age groups.
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Transitioned to a multi-page booklet layout to allow for rotating themes and richer content.
Designed cohesive themes (e.g., Sports, Space, Summer, Food, Birthday) to keep the menu experience fresh and exciting.
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Created age-appropriate activities (coloring, games, puzzles) to appeal to a range of children’s interests and attention spans.
Designed custom birthday menus for kids celebrating to make the dining experience extra special.
Ensured each menu had a balance of food visibility and playful interaction.
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Developed a rolling calendar to introduce new themed menus every few weeks.
Aligned refreshes with club events, seasons, and holidays to maintain novelty and drive return visits.
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Collected informal feedback from members and staff after implementation.
Used insights to refine future themes, activities, and formatting — ensuring an evolving, member-centered experience.
Click the images above to view the full menus!
Menu Development at Lake Shore Country Club
Dining Menu Innovation & Layout Strategy
Supporting operational efficiency and member satisfaction by implementing a dynamic, seasonal menu cycle rooted in design strategy, content relevance, and culinary alignment.
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Assessed member dining behavior and layout fatigue.
Identified areas for improvement, including lack of seasonal variation and visual structure.
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Introduced flexible layout templates that could be adapted every few weeks.
Ensured visual consistency while incorporating new colors, symbols, and formatting.
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Collaborated with chefs to align menu updates with ingredient availability and member preferences.
Highlighted popular or chef-recommended items to drive excitement.
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Designed user-friendly formats that balanced aesthetic appeal with functional clarity.
Created custom celebratory menus (e.g., birthdays) to personalize the experience.
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Applied insights from menu design best practices, including layout psychology and hierarchy, to improve readability and decision-making.
Menu Development at Lake Shore Country Club
Special Event Menu Design Strategy
Translating events into immersive menu experiences by aligning visual design, culinary offerings, and club branding to boost participation and perceived value.
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Met with event coordinators to define menu goals, event themes, and key messaging.
Sketched layout ideas based on event mood and seasonal elements.
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Selected color palettes, fonts, and graphics that balanced event uniqueness with club branding.
Used strategic design choices to match menu tone (e.g., elegance for wine dinners, playful for brunches).
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Organized dishes by category with visual hierarchy.
Used layout emphasis (e.g., borders, font size, color) to draw attention to signature items.
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Partnered with culinary and F&B teams to confirm accurate item details, dietary symbols, and pricing.
Ensured content accuracy and alignment with event timing and logistics.
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Finalized print and digital formats in time for promotional cycles.
Collected post-event feedback to refine future templates and layout decisions.
