Diversity, Equity, and Inclusion Projects at Bentley University
Racial Inequality in Running & Outdoor Recreation
Addressing racial disparities in running and outdoor recreation through cultural analysis, stakeholder collaboration, and strategic reporting.
Objective:
Identify and address systemic racial disparities in running and outdoor recreation by uncovering barriers to participation, representation, and inclusion across industry leadership, marketing, and cultural perception.
Strategy:
Partnered with advocacy organizations and industry leaders to align on inclusion priorities.
Led qualitative and quantitative research initiatives, including focus groups and cultural analysis.
Evaluated marketing, leadership representation, and barriers to participation for BIPOC communities.
Translated findings into visual reports and presentations tailored for executive stakeholders.
Advocated for actionable change through presentations and deliverables aimed at guiding inclusive policy and outreach efforts.
Result:
Delivered comprehensive written and visual reports presented to running and outdoor recreation stakeholders.
Elevated awareness of systemic exclusion patterns and underrepresentation in brand leadership and participation.
Informed marketing and program recommendations to better engage BIPOC communities.
Sparked deeper internal conversations within partner organizations about long-term DEI commitments.
